Video Services

Video has taken over the marketing world. It’s true: a recent Animoto survey found 75.6% of marketers and small business owners who used video marketing said it had a direct impact on their business. Why? Because video marketing grabs attention quicker than any other medium. And if you’re anything like us, you’ve caught yourself binge-watching videos on your favorite social media site. It’s okay. We’ve been there.

Kidding aside, professional video production gives your business a powerful edge. It demonstrates knowledge, earns credibility, and, most importantly, shows passion. Unlike other marketing mediums, video works for any business or service because it’s a versatile way to share a message. It draws people in and, when it’s done right, rewards their attention with a message they will carry with them. Our portfolio features videos for businesses of all kinds: real estate, resorts, golf courses, retail—even beer festivals. Whatever you want the world to see about your product or service, video can capture it from shoot to finish.

At this point, you may be talking to the computer screen saying,

“Well, Gifford, tell me where to start.”

No problem, from SHOOT to FINISH, here are the typical steps we take to make GOLD.

1. FIRST CONVERSATION

Together we discuss your hopes and dreams. From our chat, you will have a clearer vision of your project, the ways in which we can help you materialize that vision using video, your budget parameters, and most importantly: your goal.

Together we discuss your hopes and dreams. From our chat, you will have a clearer vision of your project, the ways in which we can help you materialize that vision using video, your budget parameters, and most importantly: your goal.

2. PRE-PRODUCTION

In this meeting, together we will establish the basic details, like: what do you need to tell your customers or clients? Who is your spokes-person? What are great "interview" topics? At which location will we shoot? What is the look & feel of video?

In this meeting, together we will establish the basic details, like: what do you need to tell your customers or clients? Who is your spokes-person? What are great "interview" topics? At which location will we shoot? What is the look & feel of video?

3. NITTY GRITTY DETAILS

Once we have all the basics nailed down, next we will establish the finer details: we'll create a storyboard for your project, write a script, cast and/or assign actors, schedule the shoot and the editing timeline.

Once we have all the basics nailed down, next we will establish the finer details: we'll create a storyboard for your project, write a script, cast and/or assign actors, schedule the shoot and the editing timeline.

4. The Shoot

This is the most exciting part! Don't be nervous, just have fun and make your product/business shine! Your audience will see your enthusiasm, authenticity, and pride, which further highlights your product or service.

This is the most exciting part! Don't be nervous, just have fun and make your product/business shine! Your audience will see your enthusiasm, authenticity, and pride, which further highlights your product or service.

5. The "Rough" Video

After working our magic, we will submit the "rough cut" to you for further feedback. At this point, you'll review and provide any necessary edits, we will make those changes, and then await your final approval.

After working our magic, we will submit the "rough cut" to you for further feedback. At this point, you'll review and provide any necessary edits, we will make those changes, and then await your final approval.

6. The Final Edit: Gold!

Once we make your video perfect for the world to see, we provide it to you so you can post it on every medium imaginable, from your website to your social media profiles, from television to your next conference or trade show.

Once we make your video perfect for the world to see, we provide it to you so you can post it on every medium imaginable, from your website to your social media profiles, from television to your next conference or trade show.

Video Services Categories



 

Need something specific?

We love creative ideas! If you have a special video request, send us the details and we’ll let you know if we can help you realize your vision within your budget.