Video has taken over the marketing world. It’s true: a recent Animoto survey found 75.6% of marketers and small business owners who used video marketing said it had a direct impact on their business. Why? Because video marketing grabs attention quicker than any other medium. And if you’re anything like us, you’ve caught yourself binge-watching videos on your favorite social media site. It’s okay. We’ve been there.
Kidding aside, professional video production gives your business a powerful edge. It demonstrates knowledge, earns credibility, and, most importantly, shows passion. Unlike other marketing mediums, video works for any business or service because it’s a versatile way to share a message. It draws people in and, when it’s done right, rewards their attention with a message they will carry with them. Our portfolio features videos for businesses of all kinds: real estate, resorts, golf courses, retail—even beer festivals. Whatever you want the world to see about your product or service, video can capture it from shoot to finish.
At this point, you may be talking to the computer screen saying,
“Well, Gifford, tell me where to start.”
No problem, from SHOOT to FINISH, here are the typical steps we take to make GOLD.